If you’ve been searching “What is Oreogate?”, here’s the quick version.

Oreogate is the viral Instagram story about a school mum named Michelle who asked other parents to stop packing Oreos in their children’s lunchboxes. Why? Because her daughter, Ava, wasn’t allowed Oreos and was coming home upset after seeing other children eating them.

What started as a request for “basic lunchbox rules” quickly turned into a dramatic parent group chat about Oreos, school lunches and whether one parent should be able to influence what another family packs.

Instagram creator @ashleighjamz shared the original Oreogate video, turning the messages into AI-generated songs. The series quickly attracted millions of views across Instagram and TikTok.

Questions have since been raised about whether the Oreogate messages were real or created as part of Ashleigh Jamz’s paid partnership with AI music platform Suno. The answer is - the chat is made up and Oreo has denied being involved. Real or not, the lunchbox debate definitely struck a nerve with parents!

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Our Sinchies take on Oreogate

As a small business all about reusable pouches and easier school lunches, we couldn’t resist joining the fun.

Watch our viral Oreogate reels:

• POV: The group chat has been a little quiet, so you pack two Oreos

• The Sinchies Oreogate group chat

Our opinion? Pack for your child and let other parents pack for theirs. Some days it’s homemade muffins and fresh fruit. Other days it’s two Oreos. We’re all just trying to pack a school lunch our kids will actually eat!

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