We’ve been bursting to share this one with you! Sinchies has teamed up with Mattel to launch our most playful reusable pouch collection yet - featuring Barbie and Hot Wheels designs.
From smoothie-loving mermaids to speed-loving snackers, these pouches are made to brighten lunchboxes while reducing waste. And what better way to show them off than with a fun-filled photoshoot with real kids, real snacks, and a whole lot of YOGHURT?
Come along for a peek behind the scenes …
Setting the Scene
The shoot took place in a beautiful kitchen space in Upper Coomera and the brand-new Calli Estate playground.
We wanted two looks:
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Cosy kitchen moments - parents prepping snacks, filling pouches, and packing lunchboxes.
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Playground fun - kids swinging, running, laughing, and enjoying their snacks on a picnic rug in the sunshine.
The vibe? Fun, playful, vibrant, practical, kid-approved, and eco-friendly — everything Sinchies stands for.
Meet the Dream Team
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Photographer: Vanessa from Raspberry Creative - our magician behind the lens.
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Social Media & Content: Hope from Meraki Socials - capturing behind-the-scenes reels, TikToks, and those snack-time giggles.
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Food Styling & Modelling: The multi-talented Anika — keeping yoghurts full and lunch boxes healthy, colourful, and camera-ready.
Our beautiful models:
Kenzie, Bohdi, Billie, Liza, Dylan, Harvey, Matty and Troy - yes all family and friends!
The Props & Styling
We styled everything to let the pouches shine - literally.
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Wardrobe: Bright, tonal outfits with no branding. Barbie kids in pinks and purples, Hot Wheels kids in bold blues, whites, and blacks.
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Props: Colourful lunch boxes and water bottles straight from the warehouse (BPA-free, of course), a beautiful basket and trolley, skateboards, scooters, sunnies and MORE.
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Food: 4kgs of yoghurt, fruit, sandwiches, muffins and snacks, snacks, snacks - all the colours and textures that make Sinchies pop on camera.
The Shoot Highlights
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Barbie Core & Fantasy - Think sparkles, giggles, and yoghurt moustaches.
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Hot Wheels Core - High-energy shots of boys zooming pouches into lunchboxes, racing between takes.
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Hero Shots - All the kids together, holding up their pouches like trophies.
Our favourite moment? Too many to list but LOVED when Dylan's Dad Dan ended up in the shoot as a model!
Why We’re Excited
This shoot wasn’t just about cute pictures (although there are plenty of those). It’s about showing how Sinchies reusable pouches can fit seamlessly into busy family life - all while reducing single-use plastics and making snack time more fun.
Whether your child dreams of the racetrack or a magical mermaid castle, there’s now a Sinchies pouch to match their lunchbox personality.
Keep an eye on our socials and website - the official launch is coming soon, and we can’t wait for you to meet the full Barbie & Hot Wheels Sinchies Collection!
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