We're incredibly excited to share some exciting news with our Sinchies community …

Sinchies has been awarded GOLD in the SHE-com Awards for Collaboration of the Year, recognising our licensing partnership with Mattel and our range of officially licensed Barbie and Hot Wheels reusable food pouches.

As a small Australian family business, this award means the world to us.

From a small family business to an award-winning brand

When brother and sister team Ash and Andy took over Sinchies, we had one mission:

To help families save money, reduce waste and make feeding kids easier.

From reusable food pouches and silicone squeezy pouches to lunch boxes, insulated lunch bags and reusable food storage solutions, every product we stock is chosen to make busy family life just that little bit simpler.

Winning this award is a reminder that even small businesses can create products that make a big impact.

An award-winning collaboration with Mattel

Our partnership with Mattel allowed us to bring two of the world's most loved brands—Barbie and Hot Wheels - to our range of reusable food pouches.

Parents loved having fun designs that encouraged kids to eat healthy homemade snacks, while children loved seeing their favourite characters at snack time.

It's been one of the biggest launches in Sinchies' history and has introduced thousands of new Australian families to reusable food pouches.

Why reusable food pouches are becoming a must-have for families

Parents are looking for practical ways to pack healthier snacks while reducing the amount of single-use packaging that ends up in landfill.

Reusable food pouches make it easy to fill homemade:

• Yoghurt

• Smoothies

• Purees

• Custard

• Overnight oats

• Chia pudding

• Apple puree

• Jelly

• Frozen yoghurt treats

Instead of buying expensive pre-packaged pouches every week, families can make their own favourite recipes at home.

That means:

• Save money on groceries

• Reduce single-use plastic waste

• Know exactly what's going into your child's food

• Create healthier lunch box options

• Prepare snacks in advance for busy weeks

It's one small change that can make a big difference.

Thank you for supporting small business

Awards like this don't happen without amazing customers.

Every order you've placed…

Every friend you've recommended us to…

Every lunch box you've packed…

Every photo you've tagged us in…

You've helped us build something we're incredibly proud of.

As just a brother and sister team, we're still the people answering your emails, packing orders, creating recipes and filming the videos you see on social media.

We're grateful that you've chosen to support a small Australian business instead of a big retailer.

We're only just getting started

Winning GOLD at the SHE-com Awards is a milestone we'll never forget, but we're even more excited about what's next.

We have more innovative feeding products, reusable food storage solutions and exciting collaborations planned as we continue helping Australian families make mealtimes easier.

Thank you for being part of our journey. We can't wait to show you what's coming next.

Ready to discover our award-winning reusable food pouch range?

Browse our collection of reusable food pouches, silicone squeezy pouches, lunch boxes and feeding essentials and see why thousands of Australian families choose Sinchies every day.